Penny Sansevieri

Penny Sansevieri with booksPenny Sansevieri spoke at the San Francisco Writers Conference. I went to three of her sessions. She is the Founder and CEO of Author Marketing Experts, Inc., and a widely recognized book marketing and media relations expert. She is the author of fourteen books including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity.

“Don’t be an expert, be a filter.” ― Penny C. Sansevieri

She had many tips for promoting books. One idea I liked was to make trading cards and offer them as gifts for reviewers. She passed out a set of thirteen cards to everyone who came to her sessions at the conference. Each card had a writing tip. For instance, Tip #11 states, “Did you know that you can thank reviewers through your Amazon Author Central account? Every review that’s posted there has an “Add a comment” button that you can click on and post a comment” such as “thank you” which makes a connection to the reviewer and you can also offer them your latest book for free if they’d like to consider it for review, too”.

Her website is: http://www.amarketingexpert.com/

Find her on Twitter at:

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